Webhooks vs API: What's the Difference?

Webhooks and APIs both move data between systems, but one pulls and the other pushes. A clear explanation of webhooks vs APIs, when to use each, and how they work together.

If you're integrating two systems, you'll hit this question fast: should you call an API, or receive a webhook? They both move data over HTTP, but they work in opposite directions — and picking the right one saves you a lot of wasted requests.

The one-line answer

  • API: you pull. Your app asks the other system for data when it needs it.
  • Webhook: they push. The other system sends you data automatically when something happens.

How an API works (pull)

With a typical web API, your application is the one making requests. You want to know if an order shipped, so you call the provider's endpoint and get the current state back:

GET /v1/orders/ord_123
# -> { "status": "shipped" }

If you want to stay up to date, you have to keep asking — polling every minute or so. Most of those requests return "nothing changed," which wastes time and rate limits.

How a webhook works (push)

A webhook flips the direction. You give the provider a URL, and they send you an HTTP POST the moment an event occurs:

POST /your-webhook-endpoint
Content-Type: application/json

{ "event": "order.shipped", "id": "ord_123" }

No polling, no wasted calls — you find out as it happens. That's why webhooks are sometimes called "reverse APIs" or "push APIs." (New to them? See what is a webhook.)

Webhooks vs API at a glance

API (pull)Webhook (push)
Who initiatesYour appThe provider
TimingOn demand / polledReal time, event-driven
EfficiencyWasteful if pollingOnly fires on events
Needs a public URLNoYes (a URL providers can reach)
Best forFetching current stateReacting to events
Failure handlingRetry your own callProvider retries delivery

When to use which

Reach for a webhook when:

  • You need to react to events in near real time (payments, deploys, new messages).
  • You'd otherwise be polling an API constantly.

Reach for an API (or polling) when:

  • The provider doesn't offer webhooks.
  • You need a full, current snapshot on demand.
  • You only need the data occasionally.

They're better together

The most robust integrations use both. A common, reliable pattern is the thin event: the webhook tells you that something happened, and you call the API to fetch the authoritative details.

order.shipped webhook arrives  ->  GET /orders/ord_123 to fetch full, current data

This avoids trusting a payload that might be stale or out of order, and keeps your webhook handler simple.

The catch with webhooks: you need a reachable URL

The one thing a webhook needs that an API call doesn't is a public URL the provider can POST to — which is awkward when your code runs on localhost or behind a firewall. That's exactly what Webhook Relay solves: inspect the payload in your browser, then forward it to localhost or a private server with no public IP.

Test a webhook now or start forwarding for free.